Ukuhlalutya iNdlela yokuSebenza kwaBavelisi ngokubanzi kwiMarike

Ngaba unomdla wokwazi ukuba baqhuba njani na abavelisi kurhwebo lwanamhlanje olukhuphisanayo? Ungajongi ngokubhekele phaya! Kweli nqaku, sihlolisisa ukusebenza kwabavelisi ngokubanzi kwaye sihlalutye impumelelo kunye nemingeni yabo. Hlala ubukele ukuze ufumane ukuqonda okubalulekileyo kolu shishino lunamandla.

- Isishwankathelo soShishino lokuVelisa

Ishishini lemveliso liyinxalenye ebalulekileyo kuqoqosho lwehlabathi, libandakanya uluhlu olubanzi lwamacandelo afana neenqwelomoya, ezombane, ukutya neziselo, kunye noomatshini. Kweli nqaku, siya kubonelela ngombono weshishini lokuvelisa kunye nokuhlalutya ukusebenza kwabavelisi ngokubanzi kwiimarike.

Abavelisi bebonke babhekisa kwiinkampani ezivelisa uluhlu olwahlukeneyo lweemveliso kumashishini awohlukeneyo. Aba bavelisi badlala indima ephambili ekuqhubeni ukukhula koqoqosho nokudala imisebenzi, njengoko benegalelo elikhulu kwi-GDP kwaye baqeshe inani elikhulu labasebenzi.

Enye yezinto eziphambili eziphembelela ukusebenza kwabavelisi ngokubanzi yimeko yezoqoqosho. Ngexesha lokukhula koqoqosho, imfuno yezinto ezenziweyo ithande ukunyuka, ikhokelela kumanqanaba aphezulu emveliso kunye neengeniso zabenzi. Ngakolunye uhlangothi, ngexesha lokuhla kwezoqoqosho, abavelisi banokuzabalaza ukugcina inzuzo ngenxa yemfuno ephantsi kunye nokhuphiswano olwandisiweyo.

Enye into ebalulekileyo echaphazela ukusebenza kwabavelisi ngokubanzi kukuqhubela phambili kwezobuchwepheshe. Kwiminyaka yakutshanje, abavelisi batyala imali eninzi kwi-automation, irobhothi, kunye nobukrelekrele bokwenziwa ukuphucula ukusebenza kakuhle, ukunciphisa iindleko, kunye nokuphucula umgangatho wemveliso. Iinkampani ezisilelayo ukuziqhelanisa nolu tshintsho lwethekhinoloji zinokuwela emva kwabakhuphisana nazo kwaye ziphulukane nesabelo semarike.

Urhwebo lwehlabathi luyinto ebalulekileyo echaphazela abavelisi ngokubanzi. Abavelisi abaninzi basebenza kumazwe amaninzi, bekhangela imathiriyeli ekrwada, amacandelo, kunye nabasebenzi abavela kwiindawo ezahlukeneyo zehlabathi. Oku kunokukhokelela kumathuba okukhula kunye nokwanda, kodwa kukwabonisa imingeni efana nokungazinzi kwezopolitiko, imiqobo yorhwebo, kunye nokuguquguquka kwemali.

Ukongeza, inkxalabo yokusingqongileyo kunye nokuzinza iya ibaluleka ngakumbi kubavelisi ngokubanzi. Abathengi baye baqaphela ngakumbi impembelelo yokusingqongileyo yeemveliso, kwaye abavelisi baphantsi koxinzelelo lokunciphisa i-carbon footprint, ukunciphisa inkunkuma, kunye nokusebenzisa izinto ezizinzileyo kunye neenkqubo zokuvelisa.

Lilonke, ishishini lemveliso licandelo eliguqukayo nelisoloko livela elidlala indima ebalulekileyo kuqoqosho lwehlabathi. Abavelisi bebonke bajongana noluhlu lwemingeni kunye namathuba, ukusuka ekuguquguqukeni koqoqosho ukuya kwinkqubela phambili yezobuchwepheshe kunye neenkxalabo zokusingqongileyo. Ngokuhlala umdala, utyala imali kwizinto ezintsha, kunye nokuziqhelanisa neentsingiselo zentengiso, abavelisi ngokubanzi banokuzibeka kwimpumelelo kwindawo yokuthengisa ekhuphisanayo nentsonkothileyo.

- Imiba echaphazela iNdlela yokuSebenza yoMvelisi

Xa uhlalutya ukusebenza kwabavelisi ngokubanzi kwimarike, kubalulekile ukuqwalasela izinto ezahlukeneyo ezinokuchaphazela impumelelo yabo. Ukusuka kulawulo lwesixokelelwano ukuya kwinkqubela phambili yetekhnoloji, kukho izinto ezininzi ezibalulekileyo ezinokumisela ukuba umenzi uqhuba kakuhle kangakanani na kukhuphiswano lomhlaba lwanamhlanje.

Enye yezona zinto zibalulekileyo ezichaphazela ukusebenza komenzi kukusebenza kakuhle kwekhonkco labo lokubonelela. Abavelisi kufuneka babe nakho ukufumana imathiriyeli ekrwada, bavelise iimpahla, kwaye basasaze iimveliso ngexesha nangendlela eyongayo ukuze bakhuphisane ngokufanelekileyo. Nakuphi na ukuphazamiseka okanye ukungasebenzi kakuhle kwikhonkco lokubonelela kunokukhokelela ekulibazisekeni, ukunyuka kweendleko, kwaye ekugqibeleni, ukunciphisa ukusebenza ngokubanzi.

Enye into ephambili echaphazela ukusebenza komenzi kukuhambela phambili kwetekhnoloji. Kule mihla yedijithali, abavelisi kufuneka basebenzise itekhnoloji ukulungelelanisa iinkqubo, ukuphucula imveliso, kunye nokuhlala phambili kukhuphiswano. Ukusuka kwiinkqubo zokwenziwa ngokuzenzekelayo ukuya kwizixhobo zohlalutyo lwedatha, itekhnoloji idlala indima ebalulekileyo ekuncedeni abavelisi baphucule imisebenzi yabo kwaye ekugqibeleni, ukusebenza kwabo.

Ukongeza, imfuno yemarike kunye nokukhethwa kwabathengi kunokuba nefuthe elibalulekileyo ekusebenzeni komenzi. Abavelisi kufuneka bahlale behambelana nokutshintsha kweendlela zentengiso, utshintsho kwindlela yokuziphatha yabathengi, kunye nobuchwepheshe obuvelayo ukuze bahlale befanelekile kwaye bekhuphisana. Ngokuqonda kunye nokuphendula le miba, abavelisi banokuzibeka ngcono ukuhlangabezana neemfuno zabathengi kwaye baqhube ukukhula kweshishini.

Ngaphezu koko, uthotyelo lolawulo kunye nemigangatho yomgangatho yingqwalasela ebalulekileyo kubavelisi abafuna ukugcina amanqanaba aphezulu okusebenza. Ukuqinisekisa ukuba iimveliso ziyahlangabezana neemfuno zolawulo kunye nemigangatho yomgangatho akubalulekanga nje kuphela ekwanelisekeni kwabathengi kodwa nakwigama lophawu kunye nempumelelo yoshishino ngokubanzi. Abavelisi kufuneka batyale imali kwiinkqubo zokulawula umgangatho owomeleleyo kunye nemilinganiselo yokuthotyelwa ukunciphisa umngcipheko kunye nokugcina umda wokukhuphisana kwimarike.

Ukuqukumbela, ukuhlalutya ukusebenza kwabavelisi ngokubanzi kwimarike kufuna ukuqonda okubanzi kwezinto ezahlukeneyo ezinokuchaphazela impumelelo yabo. Ukusuka ekuboneleleni ngobuchule bokubonelela ukuya kwinkqubela phambili yetekhnoloji, imfuno yentengiso, ukuthotyelwa kolawulo, kunye nemigangatho yomgangatho, abavelisi kufuneka bajonge imbonakalo yomhlaba entsonkothileyo ukuphumeza ukusebenza ngokupheleleyo. Ngokujongana nale miba ngokubonakalayo nangobuchule, abavelisi banokuzibeka kuhlumo oluzinzileyo kunye nempumelelo kwimekobume yentengiso yanamhlanje.

-Amaqhinga okuphucula ukuSebenza kweMarike

Kwimarike yanamhlanje ekhuphisanayo, kubalulekile ukuba abavelisi ngokubanzi bahlale behlalutya kwaye baphucule ukusebenza kwabo ukuze bahlale bephambi kokhuphiswano. Kweli nqaku, siza kuphonononga iindlela ezahlukeneyo ezinokunceda abavelisi baphucule ukusebenza kwabo kwintengiso.

Esinye sezicwangciso ezingundoqo zokuphucula ukusebenza kweemarike kukwenza uhlalutyo olucokisekileyo lweendlela zemarike kunye nabakhuphisana nabo. Ngokuqonda ukuguquguquka kwemarike yangoku kunye nezicwangciso ezimkelwe ngabakhuphisana nabo, abavelisi banokuchonga amandla abo kunye nobuthathaka babo kwaye bayile isicwangciso sokusebenzisa amathuba kunye nokunciphisa izoyikiso. Olu hlalutyo lunokunceda abavelisi bachonge izikhewu kwiimarike abanokuthi bazixhaphaze ukuze bafumane inzuzo yokhuphiswano.

Esinye isicwangciso esibalulekileyo sokuphucula ukusebenza kweemarike kukutyalomali kuphando kunye nophuhliso. Kwimarike yanamhlanje ekhawulezayo, ukusungula izinto ezintsha kubalulekile ukuze uhlale uphambi kokhuphiswano. Abavelisi kufuneka bahlale bevelisa izinto ezintsha kwaye baphuhlise iimveliso ezintsha ezihlangabezana neemfuno eziguqukayo kunye nezinto ezikhethwa ngabathengi. Ngotyalo-mali kuphando kunye nophuhliso, abavelisi abanakuhlala kuphela phambi kokhuphiswano kodwa baphinde benze isiseko sabathengi abathembekileyo abaxabisa iimveliso zabo ezintsha.

Ngaphaya koko, abavelisi kufuneka bagxininise ekwakhiweni kobudlelwane obuluqilima nababoneleli babo kunye nabasasazi. Ikhonkco lokubonelela eliqinileyo liyimfuneko ekuqinisekiseni ukuhamba kakuhle kweemveliso ukusuka kumvelisi ukuya kumthengi wokugqibela. Ngokwakha ubudlelwane obuluqilima kunye nababoneleli kunye nabasasazi, abavelisi banokuqinisekisa ukuhanjiswa kweemveliso ngexesha, ukunciphisa iindleko, kunye nokuphucula ukusebenza kwabo kwimarike jikelele.

Ukongezelela, abavelisi kufuneka bagxininise ekwakheni i-brand igama eliqinileyo. I-brand eyomeleleyo inokwahlula imveliso yomenzi kukhuphiswano kwaye idale isiseko sabathengi abathembekileyo. Ngokutyala imali kwiinzame zokuthengisa kunye neentengiso, abavelisi banokwenza umfanekiso oqinileyo we-brand ohambelana nabathengi kwaye uqhube ukuthengisa.

Ekugqibeleni, abavelisi ngokubanzi kufuneka bahlalutye ngokuqhubekayo ukusebenza kwabo kunye nokuphumeza izicwangciso ezinokubanceda baphucule ukusebenza kwabo kwimarike. Ngokugxininisa kuhlalutyo lweemarike, uphando kunye nophuhliso, ukwakha ubudlelwane obuluqilima kunye nababoneleli kunye nabasasazi, kunye nokwakha i-brand igama eliqinileyo, abavelisi banokuhlala bephambi kokhuphiswano kwaye bafezekise impumelelo kwimarike yanamhlanje yokhuphiswano.

- Imizekelo yaBavelisi abaMpumelelo

Kwimarike yanamhlanje ekhuphisanayo, abavelisi bebonke badlala indima ebalulekileyo kwimpumelelo yoshishino lwemveliso. Aba bavelisi banoxanduva lokuvelisa uluhlu olubanzi lweemveliso, ukusuka kwimpahla yabathengi ukuya kwizixhobo zoshishino. Kweli nqaku, siya kuhlalutya ukusebenza kwabavelisi ngokubanzi kwiimarike ngokusebenzisa izifundo zeenkampani eziphumelelayo.

Enye into ephambili ebeka abavelisi abaphumeleleyo bebonke ngaphandle kwabo bakhuphisana nabo kukukwazi kwabo ukuziqhelanisa nokutshintsha kweendlela zentengiso. Aba bavelisi bahlalutya ngokuqhubekayo idatha yemarike kunye nokukhethwa kwabathengi ukuchonga amathuba avelayo kunye nokulungelelanisa izicwangciso zabo zokuvelisa ngokufanelekileyo. Umzekelo, umenzi wombane ophumeleleyo usenokuba uchonge imfuno ekhulayo yezixhobo zasekhaya ezihlakaniphile kwaye watshintsha ujoliso lwabo lwemveliso ukuhlangabezana nalo mkhwa.

Enye inkalo ebalulekileyo yabavelisi abaphumeleleyo ngokubanzi kukuzinikela kwabo kumgangatho. Ezi nkampani zibeka phambili ukusetyenziswa kwezinto ezikumgangatho ophezulu kunye neenkqubo zokuvelisa eziphambili zokuqinisekisa ukuba iimveliso zabo zihlangabezana nemigangatho ephezulu. Ngokuzisa rhoqo iimveliso eziphezulu, aba bavelisi bakha igama eliqinileyo lokuthembeka kunye nokugqwesa kwimarike.

Ngaphaya koko, abavelisi bebonke abaphumeleleyo banobuchule bokulawula amakhonkco abo okubonelela ngokufanelekileyo. Basebenza ngokusondeleyo nababoneleli ukuqinisekisa ukuba banokufikelela kwizinto eziyimfuneko kunye namacandelo, okubavumela ukuba bahlangabezane nemihla yokugqibela yemveliso kunye nokugcina umda wokukhuphisana. Ngokulawula ngempumelelo ikhonkco labo lokubonelela, aba bavelisi bayakwazi ukunciphisa iindleko zemveliso kunye nokwandisa inzuzo.

Ukongeza kuguquguqukayo, umgangatho, kunye nolawulo lwekhonkco lokubonelela, abavelisi bebonke abaphumeleleyo nabo bagxile ekuqaliseni izinto ezintsha. Ezi nkampani zenza utyalo-mali kuphando kunye nophuhliso ukwenza iimveliso ezintsha ezilindele kwaye zihlangabezane neemfuno eziguqukayo zabathengi. Ngokuhlala phambili kwinkqubela phambili yetekhnoloji, aba bavelisi bayakwazi ukuhlala bephambi kokhuphiswano kwaye babambe isabelo semarike.

Esinye isifundo somenzi ophumeleleyo jikelele yiNkampani X, umvelisi okhokelayo weemoto. Inkampani X isoloko iwagqwesa abo bakhuphisana nayo ngokuzisa itekhnoloji ye-cutting-edge kunye neempawu zoyilo oluphezulu kwizithuthi zayo. Ngokusebenzisa idatha yemarike kunye nempendulo yabathengi, iNkampani X ikwazile ukuhlala phambi kwejika kwaye igcine isikhundla sayo njengenkokeli yemarike.

Ukuqukumbela, abavelisi bebonke abaphumeleleyo bagqwesa ukuguquguquka, umgangatho, ulawulo lwekhonkco lokubonelela, kunye nokutsha. Ngokuhlalutya ukusebenza kwaba bavelisi ngezifundo zemizekelo, sinokufumana ulwazi oluxabisekileyo malunga nokuba yintoni ebahlulayo kwaye sifunde izifundo ezibalulekileyo ezinokuthi zisetyenziswe kwezinye iinkampani zokuvelisa. Ngokulinganisa amacebo abavelisi abaphumeleleyo, iinkampani zinokwandisa ukhuphiswano lwazo kwaye zizuze impumelelo yexesha elide kwimarike.

-Ikamva lekamva labavelisi kwiMarike

Kwimeko yemarike yanamhlanje eguquka ngokukhawuleza, kubalulekile ukuba abavelisi bahlale behlola ukusebenza kwabo kwaye baziqhelanise nokutshintsha kweendlela zokuqinisekisa impumelelo yabo yexesha elizayo. Eli nqaku lijonge kuhlalutyo lwabavelisi ngokubanzi kwimarike, banikezela ngemibono ekusebenzeni kwabo kwangoku kunye nembono yexesha elizayo.

Igama elingundoqo elithi "abavelisi ngokubanzi" libhekisela kwiqela elihlangeneyo labavelisi abasebenza kwimarike ethile, equka amashishini ahlukeneyo kunye namacandelo. Ngokuphonononga ukusebenza kwaba bavelisi bebonke, sinokufumana ulwazi oluxabisekileyo kwimpilo yonke kunye nokhuphiswano lwemarike.

Enye yezinto eziphambili ezichaphazela ukusebenza kwabavelisi ngokubanzi yimfuno yemarike. Izinto ezikhethwa ngabathengi, iimeko zoqoqosho, kunye nenkqubela phambili yetekhnoloji zonke zidlala indima ekubumbeni imfuno yemarike. Abavelisi kufuneka babeke iliso elibukhali le miba kwaye bahlengahlengise izicwangciso zabo ngokufanelekileyo ukuhlangabezana neemfuno eziguqukayo zabathengi.

Enye inkalo ebalulekileyo ekufuneka iqwalaselwe xa kuhlalutywa ukusebenza kwabavelisi ngokubanzi lukhuphiswano. Kwimarike exineneyo, abavelisi kufuneka bazahlule ngokusungula imveliso, umgangatho, kunye namaqhinga amaxabiso. Abo bangakwaziyo ukuhlala phambi kokhuphiswano kunokwenzeka ukuba baphumelele kwimarike.

Ukongeza, indawo yolawulo inokuchaphazela nokusebenza kwabavelisi. Utshintsho kwimimiselo, njengemigangatho yokusingqongileyo okanye imigaqo-nkqubo yorhwebo, lunokuba nefuthe kwiindleko zemveliso kunye nokufikelela kwimarike kubavelisi. Ukuziqhelanisa nolu tshintsho lolawulo kubalulekile ukuze abavelisi bahlale bekhuphisana.

Ngokubhekiselele kwimbono yexesha elizayo kubavelisi kwiimarike, iindlela ezininzi zifanelekile ukuba ziqatshelwe. Ukunyuka kwe-e-commerce kunye nedijithali kuye kwaguqula indlela abathengi abathenga ngayo, banikezela ngamathuba amatsha kubavelisi ukufikelela kubaphulaphuli ababanzi. Abavelisi abamkela itekhnoloji yedijithali kunye namaqonga e-intanethi banokubona ukukhula kwisabelo sabo semarike.

Uzinzo ngomnye umkhwa ophambili obumba ikamva lemveliso. Abathengi bayanda ukufuna iimveliso ezihambelana nokusingqongileyo, kwaye abavelisi baphendula ngokubandakanya izenzo ezizinzileyo kwimisebenzi yabo. Abavelisi ababeka phambili uzinzo abahlangabezi kuphela imfuno yabathengi kodwa banciphisa indawo yabo yokusingqongileyo.

Ngaphaya koko, ubhubhani oqhubekayo we-COVID-19 uqaqambise ukubaluleka kokomelela kunye nokomelela kwimveliso. Abavelisi abakwazile ukwenza ngokukhawuleza imisebenzi yabo ukuhlangabezana neepatheni eziguqukayo zemfuno baye baqhuba ngcono ngexesha lentlekele. Ukuqhubela phambili, ukuguquguquka kunye nokuguquguquka kuya kubaluleka kubavelisi ukuba bahambe kwiimeko zemarike ezingaqinisekanga.

Ukuqukumbela, ukuhlalutya ukusebenza kwabavelisi ngokubanzi kwimarike kubonelela ngolwazi oluxabisekileyo kwimeko yangoku yoshishino kwaye kunika ikroba kwinkangeleko yexesha elizayo. Ngokuhlala behambelana neendlela zentengiso, ukhuphiswano, kunye notshintsho lolawulo, abavelisi banokuzibeka kwimpumelelo kwindawo yentengiso ehlala itshintsha.

Ukuqukumbela

Ukuqukumbela, emva kokuhlalutya ukusebenza kwabavelisi ngokubanzi kwimarike, kuyacaca ukuba kukho izinto ezahlukeneyo ezidlalayo ezichaphazela impumelelo yabo. Ukusuka ekuqondeni iintsingiselo zabathengi kunye neemfuno zokuziqhelanisa nokutshintsha kweemeko zentengiso, abavelisi kufuneka baqhubeke bevela kwaye bavelise izinto ezintsha ukuze bahlale bekhuphisana. Ngokuphonononga idatha kunye nophando lwemarike, iinkampani zinokwenza izigqibo ezinolwazi kunye nezicwangciso zokuqhuba ukukhula kunye nenzuzo. Kumakethi ahlala eguquka, kubalulekile ukuba abavelisi bahlale bekhulile kwaye besabela ukuqinisekisa impumelelo yexesha elide. Kuphela ngokuhlala phambi kwegophe kunye nokuhlala uguquguquka apho abavelisi banokuphumelela kwimarike yokhuphiswano lwanamhlanje.